Recently, Porsche Design listed on its website a one-piece Chinese kitchen knife with a stainless steel handle for $240. The kitchen knife is described as follows: "indispensable in eastern kitchen, standard knife from China, 17.3 cm in length." In this regard, some netizens lamented that the price was too high, while others questioned the practicality of this kitchen knife.
Speaking of Porsche, the public is familiar with it as a sports car brand. According to the Porsche Design website, Porsche Design is a subsidiary of Porsche SE. In other words, the much-discussed "Porsche kitchen knife" is indeed in Porsche's genes.
With the "luxury" factor of origin, it is not surprising that the Porsche kitchen knife comes with a high price tag. Take a well-known mobile phone manufacturer and Porsche design co-produced mobile phone for example, similar performance, the co-branded mobile phone has a significant premium. As some netizens have analyzed, most people buy kitchen knives just to cut vegetables, while some people buy kitchen knives for collection. Obviously, more affordable kitchen knife, has been fully able to meet the needs of ordinary family cooking, this "Porsche kitchen knife" for the consumer group, I am afraid that neither ordinary income families, nor for daily cooking people.
However, no matter the price of the kitchen knife, its basic function as a kitchen knife should be satisfied. If the kitchen knife can not be used, then even if the design is chic, it is at most a handicraft, but can not be sold as a kitchen knife. According to the media report, the reporter has to this kitchen knife whether clap garlic, clap cucumber call sales company, the answer is "can clap garlic". But the kitchen knife in question, like other kitchen knives sold by Porsche, does not have a special handle part, according to pictures on the sales page. The handle part of the kitchen knife is the same as the blade of the integrated design of metal materials, so how to hold the kitchen knife, can not help but let people play a question mark.
"Porsche Kitchen Knife" is not the first and will not be the last example of a luxury brand that deviates from common sense experience and usage habits. Earlier this year, Gucci and Adidas launched an umbrella that costs a whopping 11,100 yuan but has one big drawback -- it's not waterproof. The seller is also honest, in the product description explicitly mentioned that it is not waterproof. However, whether ordinary consumers see such instructions or not, it is believed that few are willing to spend money.
Therefore, it is reasonable to suspect that consumers will be charged an IQ tax if they buy the kitchen knife for cutting vegetables. The design of kitchen knife does not conform to People's Daily use habits, and it is not convenient to cut vegetables. In addition, there is a certain probability of hand injury. Perhaps the user would have to find a way to fit the handle, which would be an extra cost. With the Porsche name on it, this kitchen knife may sell, but it's probably best found in a kitchen knife lover's closet rather than on the countertop.
A Porsche kitchen knife priced at 1,700 yuan has sparked a heated debate and given consumers a lesson in consumer wisdom. In a market economy, it is not unusual for a product to have a premium because of brand and design factors. As long as it is not "forced buying and selling", the seller can truthfully explain the product's performance, even if the price is somewhat outrageous, the market may as well tolerate it. But for mass consumers, high price does not equal practical, just as the performance of a pricey sports car is difficult to be fully used in the daily traffic jams of city streets, and buyers of sports cars do not accept the extra premium for commuting. "Porsche kitchen knife" is the same, unless you buy this knife, don't expect to get the same chopping experience with ordinary kitchen knife.
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